Automation 03 — Follow-up & Nurture

No warm lead goes cold because someone forgot to follow up

Most deals are lost not to competitors — but to silence. Prospects stop hearing from you, lose momentum, and sign with whoever stayed in touch. This automation keeps you in front of them automatically.

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What this changes

80%

Of sales require 5+ follow-ups

44%

Of salespeople give up after one follow-up

Zero

Leads dropped due to forgotten follow-up

The problem

Your pipeline is leaking — and it's not because of price

Busy people forget to follow up. That's not a character flaw — it's an operational gap.

What's happening right now

Proposal sent — then nothing for a week while the team stays busy
Someone eventually remembers to chase — but momentum is gone
Messages are written fresh each time, inconsistently, by whoever remembers
No record of what was sent, when, or what the prospect said
Hot leads treated the same as cold ones — no prioritisation logic

The fix isn't hiring more people or adding another task to the sales process. It's removing the dependency on human memory entirely — and replacing it with a system that runs whether or not anyone is paying attention.

Follow-up & Nurture fires the right message at the right time based on where the prospect is in your pipeline — and stops the moment they reply.

Integrates with your existing CRM. Works for sales follow-up, client document chasing, and post-engagement nurture.

How it works

Five steps. Runs while you sleep.

Click any node to see what happens at each stage.

Click a node above to see what happens at that step

scroll if needed →

What you get

A complete package — not just a workflow

Every Follow-up & Nurture build includes everything you need to run it confidently.

The build

Mini process audit — we map your current follow-up behaviour before building anything
n8n workflow: pipeline trigger → sequence logic → personalised messages → reply detection
Behaviour branching: different sequences for hot, warm, and cold contacts
CRM update: every touchpoint logged automatically — no manual activity recording
Escalation logic: unresponsive contacts after N touches flagged to the team

The handover

Standard Operating Procedure: how the workflow operates end to end
User guide: how to edit message templates, timing intervals, and branching rules
Implementation guide: tested against your actual pipeline before go-live
Message templates: professional, on-brand templates for each touch point
30-day monitoring period and optional ongoing retainer

from £2,000Complete package including audit

ZeroLeads dropped from inaction

3–5 monthsTypical payback period

Keep sequences fresh as your offering evolves

Message templates, timing, and branching logic need updating as your business changes. A retainer keeps everything current without you having to touch the workflow.

from £250/monthCancel anytime